Blogs & News
Navigating the Outsourcing Landscape: A Guide for Tech Startups
In the fast-spinning tech world, startup entrepreneurs are constantly grappling with a multitude of challenges. From the scarcity of resources to the necessity for specialised expertise, the hurdles can be formidable. However, there exists a strategy that can help...
The Chicken, the Egg and the MVP Build
Most people dreaming of starting their own technology business inevitably end up looking for inspiration from those that have achieved the most. How did Bill Gates actually start Microsoft? Well, he just started coding and built it himself. Being a coding genius from...
Pilots and How to Fast Track Channel Partnerships
This is a Guest Post from Our Partner - ChannelCreator. In the world of start-ups and scale-ups, pilots are talked about all day, every day. Many customers don’t want to commit to what they see as an ‘unproven technology’, or they want to dip their toe in the water of...
How to Define the Ideal Customer Profile for B2B Software
A guest post from our Partner - ChannelCreator. We run a lot of Go To Market clinics. In these clinics we speak with many start-up, growth and scale-up software companies that are engaged in outbound sales activities to their target market: We often ask the...